Handling The Top 15 Objections
Use this template next time you're hiring to unlock the 1% of media buyers!
As an agency owner, you're likely well-versed in handling client objections, but every now and then, you may encounter an objection that stumps you. That's why we've compiled a list of the most common objections you may encounter, along with tips on how to handle them.
"I'm not sure your agency is the right fit for my company."
Remind the prospect of your agency's past successes and how they align with the prospect's needs and goals. Offer to set up a call or meeting to discuss their specific needs further.
"I'm on a tight budget."
Understand the prospect's budget constraints and offer solutions that fit within their budget, such as a smaller scope of work or a phased approach.
"I don't have time to meet with you."
Respect the prospect's time constraints and offer to schedule a call or meeting at their convenience. Follow up with a brief, informative email to keep the conversation going.
"I already have an agency."
Ask the prospect about their current agency's performance and what their goals are for the future. Offer solutions on how your agency can help them achieve those goals and improve on their current performance.
"I'm not sure I need an agency."
Highlight the benefits of working with an agency and how it can save the prospect time, resources and achieve better results. Offer to set up a consultation call to discuss their specific needs and how an agency can help.
"I can't afford your fees."
Be transparent about your fees and the value your agency can bring to their business. Offer flexible payment options such as a phased approach or a smaller scope of work.
"I'm not sure about the ROI."
Provide examples of the ROI your agency has delivered for past clients and offer to set up a meeting to discuss their specific ROI goals.
"I need to think about it."
Follow up with the prospect in a timely manner to remind them of your agency's capabilities and the value you can bring to their business.
"I don't like your portfolio."
Understand the prospect's concerns and address them directly. Offer to provide examples of similar work your agency has done for other clients.
"I need references."
Provide the prospect with a list of references and case studies to demonstrate your agency's past successes.
"I'm not sure about the timing."
Understand the prospect's timeline and offer solutions that align with their schedule. Be flexible and willing to work around their timeline.
"I don't know if your agency has enough experience."
Provide examples of your agency's past experience and success in similar industries or with similar clients.
"I'm not sure if your team is the right fit for my company."
Offer to set up a call or meeting to introduce the prospect to your team and discuss how they align with the prospect's needs and goals.
"I'm not sure if your agency is reliable."
Provide the prospect with references and case studies to demonstrate your agency's reliability and past successes.
"I'm not interested right now."
Respect the prospect's decision and keep their contact information for future follow-up.
By understanding and being prepared to handle these common objections, you can increase the chances of closing a sale and growing your agency. Remember to always listen actively, be understanding and offer solutions that align with the prospect's needs and goals
